Driscoll's story begins in California's Pajaro Valley in 1904, when friends Joseph Reiter and R.O Driscoll began producing Sweet Briar strawberries there. Fast forward 100 years and Driscoll's remains a family-owned and operated company, with grandson Miles Reiter at the helm, and great-grandson Eric Reiter joining Driscoll's family of farms as a grower. Driscoll's works with dozens of family farms in California and around the world to source berries at their peak of flavor and freshness, year-round. Growing regions are carefully selected for optimal soil and climate conditions to produce oustanding berries.